Hosting Tricks and tips

In previous articles we have learned all about AMA systems that decide which deals and discounts you would get. Now let’s “trick” them to get best web hosting deals. Basically all we do is to use their logic properly to achieve best results. So, let’s begin:

The Trick!

1. Use provider’s TAL (True Affiliate Link) from any reliable source. If you have trouble finding one you can use the list supplied on our right sidebar here.

2. Behave yourself while on the site, not letting yourself to buyer-psychological profiling:

• Move the mouse as less as you can. Find your target and go straight for it without any extra mouse movements or hesitations.
• Do not enter any other tabs or products and do not play around in the site. Check your data and close the site as soon as you can.
• Do not proceed to next step until you have finished this one for your list!
• When you finished checking a site close it totally and continue to next provider or next step.

3. After you have finished steps 1 and 2 for all providers, closed all providers’ sites and wait at least 10 minutes.

4. If you can find a TAL/PPC advertisements use it now to get best deals. If you cannot find one you can search our site or you can just re-enter web hosting provider’s site through the TAL again.

In most cases you would have found much better deal this way!

How did the trick worked?

• You have made first entrance to providers’ sites from TAL, which means that loosing you has an impact on provider’s affiliate rank. This cannot assure that you get the best price at first visit, but it is an important signal for AMA systems.
• As was explained in previous articles, AMA checks and classify you by your behavior. Your mouse movements on step 2 show your psychological profile, if you a person that go for the target or you just play around. People that mean business uses the mouse differently that people that are not self assured. In any case, avoiding extra movements minimize your exposure to psychological profiling.
• Then you close the site on step 3 It signals AMA that you are the determine type.
• The time that you are waiting before next entrance to provider’s site is registered and means for AMA that you are probably busy checking other providers’ sites to get the best deal for a hosting server + SSL web package.
• Then you enter again on step 4 AMA knows you are seriously and intensively searching for better deals. Hosting providers cannot afford loosing a true affiliate referral. This time AMA system should attract you by its’ best deal.

Did the trick worked for you?

When you see that price changes between the steps you just know it has worked!

You may wonder: why shouldn’t I start from step No. 4 and press some TAL advertisements?

There are 2 reasons for it:

1. Some AMA systems may claim that the deal is not available now. It happens when hosting provider limits the deal for only preferred customers. For such cases the trick should work better if you start it from step 1 to get best hosting server SSL web package deal.
2. If you get the best price at your first step you may never know that the trick has worked for you. You better start the trick from step 1 for your own peace of mind…

Knowing how AMA system work we can approach the web hosting acquiring the right way.

As we already know, the very first entrance to web hosting provider site is very important. We prefer not to enter web hosting provider’s site from a search engine result list and from an unknown affiliate link or unknown referral.
All those scenarios make us vulnerable to AMA data collecting and classifying, which may lead to poor results. Poor result means that we may not be considered to be a preferred costumers and would not have provider’s best deals and coupons.

After we have made the correct entrance to web hosting provider’s site, we should care about not letting ourselves to buyer psychological profiling. All we want is to flag to AMA profiling sub-system that we mean business. There are certain simple rules to achieve this goal.

Right sequence and timing is also important. AMA systems have their own intelligence. They learn and classify us by our action.

Then, how should the do it the right way?

* First, we want to enter web hosting provider from a TAL.

* Second, we should “behave ourselves” while on the site.

* Third, we should come and go in right sequence.

* Forth, we should use TAL/PPC advertisement as our last resource, if we can find one.

That is all.
It’s not so hard, but you should know how to do it. You can use our “tricks” to show you the way.

Using our “tricks” you can get best price for hosting services. Those tricks are really set of instruction that are based on understanding how hosting providers marketing system thinks.
As mentioned before, hosting providers uses CMA systems to determine the best hosting price that will draw the maximum amount of customers. In order to do it, CMA uses Market Price Analysis mechanism to probe and analyze market competition and trends. This system may offer occasional lower and higher prices or deals to determine customer reaction and trend levels. Some hosting providers may also use multiple names and sites, and even share certain information with other providers’. They learn your reaction to every one of their sites that you visit, and determine how to treat you.
Market research and analysis tells hosting companies the different levels of hosting costs that people are willing to pay and typical behavior of each level group. That is why different hosting providers are targeted to different levels of hosting cost.

For example, many clients are looking for the “cheapest” hosting, but there is a big group of potential buyers that are willing to pay more- the “affordable” hosting group, and so on. Each hosting provider is meets the needs of one or more levels of clients. A provider can aim on “cheapest” hosting cost for its basic plan, a “cheap” hosting cost for others, and for an “affordable” hosting cost for more advanced products and deals. You can find the mix of plans and deals on each hosting provider’s web page. Each “mix” of deals reflects provider’s marketing strategy.

In order to get the best price for a hosting server SSL web package we are going to take advantage of hosting providers’ Automatic web Marketing Algorithm (AMA) which was described in detail on former articles. In briefly, AMA system is learning your behavior to decide which deal and price you should get. Your aim is to convince this system that you should be offered the best deal it can give you.

Learn more about trick principles…

The Trick!

How did the “hosting server SSL web package” trick worked?

• You have made first entrance to providers’ sites from TAL, which means that loosing you has an impact on provider’s affiliate rank. This cannot assure that you get the best price at first visit, but it is an important signal for AMA systems.
• As was explained in previous articles, AMA checks and classify you by your behavior. Your mouse movements on step 2 show your psychological profile, if you a person that go for the target or you just play around. People that mean business uses the mouse differently that people that are not self assured. In any case, avoiding extra movements minimize your exposure to psychological profiling.
• Then you close the site on step 3 It signals AMA that you are the determine type.
• The time that you are waiting before next entrance to provider’s site is registered and means for AMA that you are probably busy checking other providers’ sites to get the best deal for a hosting server + SSL web package.
• Then you enter again on step 4 AMA knows you are seriously and intensively searching for better deals. Hosting providers cannot afford loosing a true affiliate referral. This time AMA system should attract you by its’ best deal.

Did the trick worked for you?

When you see that price changes between the steps you just know it has worked!

You may wonder: why shouldn’t I start from step No. 4 and press some TAL advertisements?

There are 2 reasons for it:

1. Some AMA systems may claim that the deal is not available now. It happens when hosting provider limits the deal for only preferred customers. For such cases the trick should work better if you start it from step 1 to get best hosting server SSL web package deal.
2. If you get the best price at your first step you may never know that the trick has worked for you. You better start the trick from step 1 for your own peace of mind…

As recent researches characterize certain groups of customers and their common predicted behavior, web hosting providers uses this knowledge to determine what client reaction could be to AMA manipulation.

Client profile is being determined by client behavior and information:

1. Hosting Cost group – can be determined by used search keywords, clicked advertisement etc.
2. Reading pattern – recent research has found how different client profiles move the mouse then read web pages. Based on this information AMA can determine and classify socio-economic level, determination level and decision-making patterns of yours. The full information and know-how of determining buyer-psychological profile is not open to the public, but there are some basic rules of moving the mouse and pressing links that make more impression than others.

After determining the client’s profile, AMA can use it in conjunction with other information to decide whether it should or shouldn’t make special offers to you, and which one of them. For example, if you are classified as a “price motivated” client you might be attracted by a discount “hot deals”. If you are classified as “quality motivated” client you might be offered suitable plans, etc. On the other hand, misclassifying your profile can lead to unwanted results for you. That happens when AMA deciede that you are truly interested in its products and willing to pay more for them…

If you were impressed by a “top 10 web hosting” sites, you better know that web hosting providers may use several kinds of “dummy” sites to attract you. Those are very real sites, but you just wouldn’t know that they are only some hosting provider’s marketing tool. Those are very real sites, but you just wouldn’t know that they are only some hosting provider’s marketing tool.

Those dummy sites can be blogs, articles, hosting resellers sites, informational and review sites such as “top 10 web hosting sites” that is a very common affiliate technique.

It is pretty obvious that AMA starts gathering its information about you on the dummy site, even before you enter the provider’s site itself. It is also very clear that AMA has no special interest to attract you as it does with TAL of PPC advertisement referrals. If you enter web hosting provider’s site from such site you can expect no special treatment, even from highly competitive providers what implements CMA systems.

We divide affiliate links into two categories by its source and meanings:
• TAL - True Affiliate Link that influence web provider’s affiliate ranks.
• FAL – False Affiliate Link that has no influence on those ranks.

What does TAL and FAL realy means?

Affiliate marketing is a fast growing source of clients and income for hosting providers. This is a major source of customers that web hosting providers care for very much. Affiliate programs give other parties (such as sites or mailing marketers) an option to have commissions from client referral or leads. Those affiliate marketers have to decide which provider or providers they would like to work with. The quality of each publisher (a web hosting provider in this case) is measured by many factors, but most important are commission height and conversion ratio indexes, such as EPC and Network Earnings.

EPC stands for Earnings Per Click and is calculated by dividing the amount of commissions paid by the amount of the referral click. EPC index represents how much money a hosting provider is paying per click, by dividing the amount of commissions paid by the amount of referral clicks on specific period of time, usually 7 days and 3 month periods.

Network Earning represents the relative market share of the provider of total commissions paid. Those indexes represent how successful the provider is. It is pretty obvious that high rank web hosting affiliate providers get more affiliate links from marketers, and vice versa. It means one important thing for us: web hosting providers would make big efforts to attract us if we came from a true affiliate link.

FAL does not necessarily mean that the provider is not paying commission for this kind of affiliate referral. It means that that there is no public supervision of its performance and of course – no influence on any published affiliate quality index.

How TAL and FAL affects us?

It is obvious that the AMA system will make a great effort to attract you if you came from TAL, rather then FAL. But how can you know what kind of link you are pressing? Using dummy affiliate sites by web hosting providers or a non-public affiliate programs makes this task even more difficult. We have provided a TAL list on this site, but it is even better to use them in the special sequence of the “tricks” that will be represented in following articles and posts.

This is an important scenario, especially when you click on a PPC (pay per click) advertisement, because the provider actually pays real money for inviting you in. Now AMA has to decide how to treat you. On one hand, your payment should cover advertisement costs; on the other hand, it’s just not a good idea to lose you now due to an unattractive deal.
• AMA knows which advertisement you have pressed and its cost. For instance, adWords ads’ click cost is about $8-15 for web hosting keywords.
• Affiliate advertisements cost nothing at first, but it has influence at the provider’s conversion ranks, as to be explained.
• If you have pressed an ad on a search engine result, AMA knows not only your search keywords, but also that you probably weren’t satisfied with the results you saw on this result list. This is very important information because AMA knows what result list you are looking at.
Different providers treat those scenarios in different ways, but since the provider may pay real money for your visit, we can use of those entering sources for our advantage and sometimes effect AMA behavior to present better deals for us.

You may have believed that entering the web hosting providers’ site is an innocent scenario. Well, it isn’t.
Suppose that you have opened Google, typed the search keywords “affordable hosting” and entered a hosting provider’s site. What really happens?
CMA system checks the page you came from. All search engines write search keywords on the URL (address) line, so AMA knows many things about you:

a. You are not looking for cheap or the cheapest hosting. In fact, you are willing to pay more. This is very important information in order to know what to offer you.

b. How many sites have you already visited? AMA frequently probes search engine important keywords and knows where the provider is placed on the results lists. Not less important, it also knows where the competitors are placed on those results lists.

Based on this information AMA knows if you have probably visited a competitor’s sites or you are visiting this site on your very first search. Knowing the competitor’s plans and prices, AMA can decide how to treat you according to the provider’s strategy. It may try to interest you with its best deals or (knowing its competitors strengths and weaknesses) to try to interest you with a better (or just better explained) plan or product.

c. AMA knows that you were not referenced through a true affiliate or advertisement, as to be explained next.
Entering providers from a search engine result list gives the provider plenty of information about your situation.

If we want to get the best deals we may use search keywords that will convince the provider that we are interested in the cheapest deal we can get from him, but that would not work for providers that do not appear on the first page of this result list. If you want a cheap provider you may get one this way, but is it your best choice? Most of the clients want to pay minimum price for maximum quality. You will need to have a good strategy to achieve this goal.

If you want to “trick” web hosting providers before they “trick” you, this article explains the most important logic and considerations of web hosting providers’ Automatic Marketing Algorithms that decide which hosting plans, deals and prices you will be offered.

In the last article we learned that web hosting providers use Competitive Marketing Systems to classify clients and get the highest profit out of them. Now we shall describe the internal logic of this system and hosting providers’ strategies and tactics.

Where Web Hosting Companies Get Their clients from

The web hosting market is based on web commerce systems. Such structure depends on attracting surfers to visit web providers’ sites. Web hosting provider’s clients come from 4 general sources:
• Search engine results
• Advertisements
• Affiliates referral
• Dummy sites
Every one of those sources has its own meaning for the web hosting provider. There are also different marketing efforts for streaming customers to the site. Traditional marketing includes:
• Media advertisements – buying ads’ on relevant sites, including adSence.
• Public Relations – causing news sites to publish reports with links to the providers’ site.
New generation web marketing methods are:
• Search Engine Marketing – using SEO methods to get the first place on relevant search engine results.
• Affiliate marketing – paying a commission for a referral of clients to the site.
All those methods are just not satisfying for the web hosting competitive market. Highly competitive hosting providers have turned to use unbelievable ways to attract potential clients.
Those “underground” methods include creating kinds of dummy sites:
• Informational and review sites – such as “top 10 hosting sites”.
• Blog and recommendation sites – articles and posts that praise the provider.
• Generated content – comments to other blog, social news etc.
Each source of clients has its own meaning and priority, as to be explained in detail on next posts.